August 2005 - PST Adds CRM Services

For years, PST Sales & Marketing encouraged its clients to realize the value of the prospect and customer information gathered during PST calling campaigns. A number of the firm’s clients saw the benefit of suggestions and asked PST to help them implement a customer relationship management process.

Customer relationship management is not just a database application, but a process of identifying and using information about customers and prospects to better address the market.

PST Sales & Marketing now provides design, implementation, and training for customer relationship management applications.

Back to 2005 News