June 2002 - PST Adds Database Enhancement Services

Many of PST’s clients have expressed frustration with finding appropriate lists to use as the foundation of their marketing and sales efforts. Some do not know how to parse the universe in their marketplace into those that are most likely to buy their products or services.

PST has taken a more active role in helping our clients to build that foundation database in preparation for a calling program. PST’s experience and expertise in this area can help its clients focus their efforts in places that promise the highest returns for their prospecting efforts.

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