Commercial Vehicle SOLUTIONS
Services Menu & Benefits

SALES & MARKETING CAMPAIGNS

PST helps our clients grow by developing effective sales and marketing campaigns for finding new customers and retaining existing ones. Select from the menus below to create a custom campaign in partnership with PST, and anticipate the many benefits that will result. Note that many of these campaigns qualify for manufacturer co-op programs.

Campaign Types
 Lead generation and appointment      setting for:
      New truck sales
      Used truck sales
      Leasing programs
      Service/parts
 List cleaning and verification
 Direct-mail follow-up
 Limited time and special offers
 Product recalls
 New product introduction
 Cross- and up-selling
 Customer satisfaction surveys

Campaign Add-Ons
 Specialty lists (Polk, Fleet Seek, etc.)
 Standard SIC lists
 Fax blast
 Customer relationship management
     (CRM)
 E-mail blasts and mail campaign
 800# for in-bound calls
 Finding and appending phone
     numbers to mail list

Campaign Benefits
 Qualified leads/appointments for companies wanting to buy from you
 Pipeline building for new sales people
 Sales support for existing sales teams
 Improved overall absorption rate through parts and service campaigns
 Promoting greater dealership awareness in AOR (area of responsibility)
 Improved market share