A commercial truck dealership wanted to expand its market presence. Working with the new general manager, PST implemented a number of campaigns:

  Using Polk registrations, we called all owners of the brand of truck
      sold by the dealership, regardless of where they had been purchased.
      The campaign focused on purchase of trucks (new or used),       maintenance services, and/or parts.

  To boost service department revenues, we called a prospect list
      offering oil changes along with a discount coupon on future oil
      services. When someone agreed to the service, PST seamlessly
      transferred the call to the service department to set an appointment.

  To boost year-end results and help the dealer meet annual goals with
      the manufacturer, PST called prospects to promote special year-end
      financing developed by the dealership.

RESULTS:  Service department revenues went up, and the dealer met his
                   year-end goals. How does the dealer sum up his reaction to
                   this marketing process? “You know, this really works!”

A truck manufacturer wanted to boost unit sales across the country.
It initially engaged PST to call for specific dealerships in key areas of the country. The typical dealership campaign lasted 2 to 4 weeks.

  Most dealers got 50 to 60 leads for new truck purchases, plus 30 to
      40 for parts and services.

  One dealer reported closing its first deal for a truck while PST was still
      calling for more leads.

  Another dealer reported selling a high-end truck for 50% more than
      the typical sale price.

RESULTS:  Within a short time after the end of the campaign, many
                  dealers reported already selling 3 to 5 trucks, and many more
                  sales were reported on the way to being closed. Based on
                  the results, the manufacturer is now creating a national
                  campaign.